Ok, I'm looking at jobs in the paper

because I'm getting tired of the 120 mi daily commute, pluse I put a hole in the skin of the bosses brand new warehouse (it was a piece of rebar, not the bobcat).
when I came on this ad:

LANDSCAPE Installation, gay-owned hill country business. 512-738-2934

Ok, it's an Austin area code, but WHY did he have to mention his sexual preference orientation in the paper? Giving the "heads-up"(so to speak) to any potential employees, or just trolling for REAL brown-nosers?